Newsstand task

Magazine newsstand task

Over the weekend i when out and had a look at how retailers layout magazines and what's common about the way they look. I went into my local corner shop, sainsbury's and WH Smith.

WH Smiths:

WH Smiths had a large range of magazines, different ages, different genres and different styles. The corner shop had very limited amounts of magazines but from what could tell they only had popular magazines. Sainsburys has a large collection of magazines but they didn't seem to have the most popular choices which is ironic because sainsburys is a popular brand.

One thing i had noticed about these layouts was that they mainly showed the masthead of the magazine to capture the audience's eye sight straight away the cover star wasn't really seen but the name of the magazine the brand was quite clear.

One other thing i noticed was the cover lines were very bright in colour of the audience are attracted to read in what the magazine is offering, which is quite a good technique even if the consumers don't want to read the magazine it holds their attention while they look at the magazine stand.

Other ways magazine companies distribute their products is via social media.

https://twitter.com/XXL?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Above is XXL’s twitter page every time there is a new release of their magazine they tweet within minutes. Also they keep up with current events on their twitter to arouse the interests of the audience.