Audience profile and Institution

Vibe Magazine Audience:

Vibe magazine's target audience is those who support the hip-hop/ rap genre. The fans are generally in their late teens and early thirties. Generally the minorities within society such as: Black, South Americans and other ethnic minorities are seen to be influenced by the artist advertised on the magazine.

Demographics: those of the lower classes and working class would most likely read vibe magazine because of the stereotype that ethnic minorities listen to more hip-hop and rap music because it appeals more to them, due to the Psychographics the ethnic minorities would be aspire’s. This is because they are influenced by the musical celebrities advertised in this magazine.

This magazine is not gender specific because they advertise both sexes, this week's edition just happens to be a male and his fan base is both males and females. The statistics are fairly close to each other for female and male audiences. Male reader 55% female 45%. The average age of the readers is 30 but the highest percentage falls between 18-34 which is 67%. But 21+ has 81% of the readers

Vibe magazine Institution:

Vibes creator is Quincy Jones, he founded the magazine in 1993 in New York City and till this day they sell issues. They are still based in New York. The current chief editor is Datwon Thomas. The magazine circulates quarterly up until 2014 where Quincy Jones decided to keep the magazine alive online.

However Vibes publisher was (Miller.Publishing) they bought Vibe in 1996 and then later the magazine called Spin.

Generally i would say that vibe is a mainstream magazine because they advertise a popular genre and advertise the hottest and current artistes.

XXL Magazine Audience:

XXL magazine's target audience are those who listen and enjoy hip-hop/ rap and R&B music. Like Vibe this magazine's target audience are fans are generally in their late teens and early thirties. Generally the minorities within society such as: Black, South Americans and other ethnic minorities. These groups of people are mostly who the target audience of these artists are.

Demographics:

For the gender aspect of who reads XXL magazine, the statistics show 78% Male readers and 22% female readers. This could be because XXL tend to advertise predominantly male artists who fall under the rap/ R&B genre and stereotypically these genres attract a high male audience.

The percentage of the readers in ethnicity: African american 67% Caucasian/White 18% Hispanic/Latino 19% Asian 1%.

The primary age targeted for this magazine is 25-29 years of age as it occupies the highest percentage of 29% but as a whole over 21’s have 81%. Over 50’s have 1% this suggests that XXL magazine is a predominantly a young audience. The average age of an XXL reader is 29.

XXL Magazine Institution:

XXL’s publisher is Townsquare Media, the first issue came out in 1997 and featured Jay. like Vibe magazine XXL their are based in New York. The magazine quarterly and 11 issues come out a year. The Editor in chief is Vanessa Satten. From the genre advertise in the magazine, they would be deemed as a mainstream magazine.